Sarah Belle Bridal is a large boutique, and within reason can accommodate larger parties. We do, however, ask that you consider how many you need with you. If your party size will be greater than 5 including you, please let us know when you book.
– Arrive On Time
We ask that you arrive precisely on time. We need time between appointments to prepare for the next. If you are late we may have to reschedule. If you are early we may have to ask you to wait.
By all means, if you have arrived early and are safely parked nearby, do call us. We can let you know how ready we are for you.
By the same token, if you are running late, call us with an ETA, and we will see what we can do.
– Face Masks to be Worn
Elect to Respect: For the timebeing, we kindly request that everyone arrives for appointments wearing an effective face mask. This is for the ongoing health and wellbeing of our existing and new customers. Our requirement is not subject to emerging official Government guidelines/laws. Masks are still mandatory in-store after 19th July 2021.
Masks are available in-store for a suggested charitable donation of £1 to Wiltshire Search & Rescue.
– Hand Sanitising
We have a hand sanitising station in reception and kindly ask all attendees to santise on arrival.
– Social Distancing
There is enough room in the shop to allow social distancing between parties and within parties.
If you have anyone particularly vulnerable in your group, please call before booking with a view to arranging exclusive use of the store.
– COVID Testing & Symptoms
If you, or anyone in your party has tested positive or received a positive NHS test or trace alert within the previous 10 days, we simply ask you either not to attend or to reschedule your appointment.
Also, if you or anyone in your party are experiencing any COVID symptom, please reconsider:
Fever or chills
Persistent Cough
Shortness of breath or difficulty breathing
Fatigue
Muscle or body aches
Headache
Loss of taste or smell
Sore throat
Nausea or vomiting
– Serious and Fun
Although it all sounds serious and strict, together we can ensure your dress shopping experience is memorable, happy and safe.
Sarah Belle Bridal is a large boutique, and within reason can accommodate larger parties. We do, however, ask that you consider how many you need with you. If your party size will be greater than 5 including you, please let us know when you book.
– Arrive On Time
We ask that you arrive precisely on time. We need time between appointments to prepare for the next. If you are late we may have to reschedule. If you are early we may have to ask you to wait.
By all means, if you have arrived early and are safely parked nearby, do call us. We can let you know how ready we are for you.
By the same token, if you are running late, call us with an ETA, and we will see what we can do.
– Face Masks to be Worn
Elect to Respect: For the timebeing, we kindly request that everyone arrives for appointments wearing an effective face mask. This is for the ongoing health and wellbeing of our existing and new customers. Our requirement is not subject to emerging official Government guidelines/laws. Masks are still mandatory in-store after 19th July 2021.
Masks are available in-store for a suggested charitable donation of £1 to Wiltshire Search & Rescue.
– Hand Sanitising
We have a hand sanitising station in reception and kindly ask all attendees to santise on arrival.
– Social Distancing
There is enough room in the shop to allow social distancing between parties and within parties.
If you have anyone particularly vulnerable in your group, please call before booking with a view to arranging exclusive use of the store.
– COVID Testing & Symptoms
If you, or anyone in your party has tested positive or received a positive NHS test or trace alert within the previous 10 days, we simply ask you either not to attend or to reschedule your appointment.
Also, if you or anyone in your party are experiencing any COVID symptom, please reconsider:
Fever or chills
Persistent Cough
Shortness of breath or difficulty breathing
Fatigue
Muscle or body aches
Headache
Loss of taste or smell
Sore throat
Nausea or vomiting
– Serious and Fun
Although it all sounds serious and strict, together we can ensure your dress shopping experience is memorable, happy and safe.
A bridesmaid is like a sister and best friend; without her, the bride's day would be incomplete.
Flower Girls
To find magic, one has to believe in it.
Prom, Ball & Evening
Sarah Belle knows prom! Our stunning range of prom, ball and evening dresses is guaranteed to inspire.
Men's Hire Wear
We have teamed up with Chaplin's Formal Hirewear to provide formal attire for Grooms, Groomsmen, Dads and Pageboys.
Our Clients' Pictures
We decided to use photos supplied by recent clients rather than stock images.
The Business
We serve these areas in the South West:
Swindon
Wroughton
Purton
Royal Wootton Bassett
Chippenham
Calne
Devizes
Marlborough
Pewsey
Cirencester
Gloucester
Faringdon
Oxford
Newbury
Wiltshire
SE Glos
SW Oxon
W Berks
Cotswolds
And our location does not restrict us. On the contrary, we gladly go the extra mile to cater to clients whose weddings or other occasions have a national or international dimension.
Our showroom is in the heart of Swindon. It is a 5-minute or so walk from the rail and bus stations. There is ample parking nearby. The closest public car parks are at Morley Street and Farnsby Street (a multi-story car park next to the House of Fraser).
Sarah Belle Bridal
40-41 Commercial Road Swindon, Wiltshire, SN1 5NX United Kingdom
Tel: +44 (0)1793 528030Scan our details into your Contacts
Client Reviews
Five most recent reviews on Google.
Facebook Too!
For more up to date information on how we are doing, look at the reviews on :
The UK Government announced that businesses like ours could open from 15 June.
As you may imagine, there is much for us to think through and not much time to do it. We have been working hard to understand our obligations on reopening. The temptation to get back to 'normal' is enormous. Some might stretch the official guidance so that they can serve customers much as before. We will not. We want to get it right from the offset. Protecting the health of our customers and our staff is paramount.
Can you imagine having to find your dream dress while practising social distancing? At first glance, it seems unlikely to produce the kind of memorable experience we want. Even so, we have to go for it.
We have always known that our customers are our greatest asset. They are determined to look at their best for their Wedding, their Prom or their Special Occasion. They have a great sense of fun. Strong-willed and resilient, they get it! In short, they are bloody marvellous!
So YES – it is possible for us to reopen on 15 June. Much less will happen in the store for the time being, but we have alternatives to make it work.
Existing Customers
Our immediate focus will remain on our existing customers.
We are replacing our home deliveries with contactless collections direct from the shop.
If we have told you that your dress has reached us, make a collection appointment with us as soon as you can. We need you to arrive at the appointed time. Parking space is minimal. Please have our phone number handy and let us have yours.
We encourage you to try the dress on at home. That way, we can see how it fits now, and how best to proceed in the time available!
A Stitch in Time
A Stitch in Time has appropriate COVID-Secure protocols in place. These are independent of Sarah Belle Bridal.
Hayley will begin final fitting appointments again on 16 June.
She will start taking appointments from 6 July for those who are waiting for alterations after Sarah Belle first fittings.
Wherever you are in the process, Hayley will be in contact with details on how to book in with her. If you have any questions for her, contact 07780840425
Date Changes
If you have had to rearrange your event date, please do let us know - even if it's provisional. Keep us in the loop, and we will be in contact at the appropriate time when things need to start moving forward. If you have any urgent queries or requirements, don't hesitate to contact us.
New Customers
We will continue to welcome new customers to the Sarah Belle family in our shop. We want to show them our passion and to offer our expert guidance.
For as long as necessary, we will operate an appointment only service to keep our brides and prom girls safe. We will have one customer at a time in the shop. Where appropriate, a member of the same household may assist them. Sarah Belle staff will remain at a safe distance throughout. Usually, only Sarah will be present.
At an initial appointment for brides and prom girls, we will find out what their dreams for dresses are. With that information to hand, we will arrange the next appointment. There will be a personalized and targeted selection of dresses to try on.
