– Latest Information – Reopening 15 June.

The UK Government announced that businesses like ours could open from 15 June.

As you may imagine, there is much for us to think through and not much time to do it. We have been working hard to understand our obligations on reopening. The temptation to get back to 'normal' is enormous. Some might stretch the official guidance so that they can serve customers much as before. We will not. We want to get it right from the offset. Protecting the health of our customers and our staff is paramount. 

Can you imagine having to find your dream dress while practising social distancing? At first glance, it seems unlikely to produce the kind of memorable experience we want. Even so, we have to go for it. 

We have always known that our customers are our greatest asset. They are determined to look at their best for their Wedding, their Prom or their Special Occasion. They have a great sense of fun. Strong-willed and resilient, they get it! In short, they are bloody marvellous!

So YES – it is possible for us to reopen on 15 June. Much less will happen in the store for the time being, but we have alternatives to make it work.

Existing Customers

Our immediate focus will remain on our existing customers. 

We are replacing our home deliveries with contactless collections direct from the shop. 

If we have told you that your dress has reached us, make a collection appointment with us as soon as you can. We need you to arrive at the appointed time. Parking space is minimal. Please have our phone number handy and let us have yours.

We encourage you to try the dress on at home. That way, we can see how it fits now, and how best to proceed in the time available! 

A Stitch in Time

A Stitch in Time has appropriate COVID-Secure protocols in place. These are independent of Sarah Belle Bridal.

• Hayley will begin final fitting appointments again on 16 June.
• She will start taking appointments from 6 July for those who are waiting for alterations after Sarah Belle first fittings.

Wherever you are in the process, Hayley will be in contact with details on how to book in with her. If you have any questions for her, contact 07780840425

Date Changes

If you have had to rearrange your event date, please do let us know - even if it's provisional. Keep us in the loop, and we will be in contact at the appropriate time when things need to start moving forward. If you have any urgent queries or requirements, don't hesitate to contact us.

New Customers

We will continue to welcome new customers to the Sarah Belle family in our shop. We want to show them our passion and to offer our expert guidance.

For as long as necessary, we will operate an appointment only service to keep our brides and prom girls safe. We will have one customer at a time in the shop. Where appropriate, a member of the same household may assist them. Sarah Belle staff will remain at a safe distance throughout. Usually, only Sarah will be present.

At an initial appointment for brides and prom girls, we will find out what their dreams for dresses are. With that information to hand, we will arrange the next appointment. There will be a personalized and targeted selection of dresses to try on.

Love, hugs and thanks as always,

Sarah & the Girls xxx